Iconic Australian dessert company Sara Lee has recently entered administration, marking a significant development for the renowned brand after 52 years of delivering frozen treats to customers. The management of Sara Lee Holdings Pty Ltd has appointed administrators from FTI Consulting, including Vaughan Strawbridge, Kathryn Evans, and Joseph Hansell, to oversee the restructuring and potential sale of the company, with operations continuing during this process.
Administrator Vaughan Strawbridge emphasized the iconic status of the brand and the commitment to preserving its manufacturing legacy, which employs around 200 staff in Lisarow, NSW. The company’s dedication to using high-quality, locally sourced ingredients has been a hallmark of its reputation, reflected in its diverse range of frozen desserts and packet mixes for homemade treats.
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