Council Controversy: Wollombi Road Businesses Under Siege in New Signage War

News Update: Cessnock City Council Responds to Signage Enforcement Concerns

Cessnock City Council has recently come under scrutiny for its enforcement actions targeting businesses along Wollombi Road, Cessnock. In response to complaints about unauthorized and unsafe signage.

A spokesperson from Cessnock City Council stated, “Council can confirm it is in receipt of complaints related to unauthorised and unsafe signage at a business on Wollombi Road. The Cessnock Development Control Plan 2010 (DCP) sets out the requirements for signage in a public place in the Cessnock area, including the placement of A-Frames or other movable signage, which require approval under the Roads Act 1993 (NSW). Council is not in a position to speculate why individuals chose to lodge several complaints about the business in question, nor why they have opted to do so at this time.

Following receipt of several complaints, Council opted to commence a community education program with local businesses in the first instance, consistent with its obligation to investigate the complaints received. This community education process led to the identification of further locations that appear not to comply with the DCP and posed a potential safety risk to members of the public.

Written notices are now being sent to businesses providing for the opportunity to remove non-compliant signs and encouraging the submission of an application for consideration, as appropriate.”

However, some business owners, have expressed frustration over the sudden enforcement of signage regulations. One business owner, who had displayed signage and products outside their establishment for over 18 years without issue, questioned the timing of the enforcement and suggested potential motivations, including concerns about their opposition to the Wollombi Road Upgrade.

The council’s actions have sparked debate within the community, with some residents and business owners raising concerns about perceived double standards in enforcement and the impact on local businesses. Businesses on nearby streets have signage and products on the footpath, but they can’t do so without approval from the council.

As the situation unfolds, stakeholders continue to seek clarity and fair treatment from the council regarding signage regulations and enforcement practices.