
Covid-19 has dramatically changed how we use social media.
What Australians are searching for on social media to buy has changed dramatically over the past six months off the back of Covid-19. And women’s behaviour has changed more than men. The research was conducted by Yellow (formerly Yellow Pages) in January and replicated in July. The biggest hit areas are holidays, entertainment, music, movies, appliances, computers and games. Looking to buy clothes remained stable as did furniture, cosmetics, trades and accountants. The only category that had a significant increase was the search for hairdressers up from 35% to 38% for women and up from 18% to 24% for men. Of the products and...
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