Cessnock City Council has earmarked $100k of the $1 Million of the bushfire disaster recovery package to promote their new “Open For Business” campaign to attract visitors back to the Hunter Valley.
I am looking forward to seeing how they use this money as there have been many ineffective campaigns before it such as the $2 million dollar “Heres To The Good Life” campaign which reached 29 Million People and the Hunter Valley had an increase of 11% in bookings for that period compared to the year before.
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